Own the scoopyour cityqueues for.

Tamil Nadu's first branded softy ice cream showroom, serving Chennai since 1994, is now opening franchises. Bring Italian style softy sundaes, thick shakes and vegetarian quick eats to your city.

Start your franchiseSee the numbers
Three MilkyWay softy cones: chocolate dipped, nut crunch and classic vanilla swirl

A business that sells in every season.

MilkyWay is built on three decades of repeat customers. Here is what a franchise looks like on paper.

  • High ROI

    Around 40–50% return on investment, on a menu customers order again and again.

  • All season

    Ice creams for summer, thick shakes and hot quick eats for the rest of the year.

  • Low risk

    Setup, training and ongoing operational support from the MilkyWay team.

Get the detailed breakup

Franchise at a glance

Investment starts from
₹25 lakh
Earnings per annum
₹10–12 lakh
ROI
40–50%
Outlets operating
20+

Outlets across Chennai, Madurai, Sivakasi, Bengaluru and Port Blair. Earnings depend on format, location and operations. The franchise team shares the detailed investment breakup.

From one counter in Egmore to a name Tamil Nadu queues for.

MilkyWay opened in 1994 opposite Ethiraj College in Chennai. It was the first branded softy ice cream showroom in Tamil Nadu, and it has been winning over connoisseurs ever since.

Today there are 20+ outlets across Chennai, Madurai, Sivakasi, Bengaluru and Port Blair.

Join the story with a MilkyWay franchise, built for fast-moving frozen ice creams, thick milkshakes and fast food.

Explore the franchise
1994
Egmore, Chennai. Where the first MilkyWay opened.

A menu that sells all year.

100+ items on the menu across softy sundaes, thick shakes, natural ice creams and vegetarian quick eats. Your counter earns in summer, monsoon and everything between.

Everything we set up for you.

New to food retail? Prior restaurant experience is not required. You bring the location and the drive. We bring the playbook.

  • Site selection

    We assess visibility, access and catchment before approving a site.

  • Store setup

    Fit-out guidance and equipment procurement help.

  • Training

    Product preparation, operations and service for you and your team.

A MilkyWay Maha Sundae with softy, cherries and cashews

  • Staff hiring

    Recruitment support.

  • Marketing

    Branding, launch and ongoing marketing support.

  • Ongoing operations

    Our team stays on call long after opening day.

Six steps to your opening day.

A clear path from your first enquiry to an open MilkyWay, with our team alongside you at every stage.

  1. Submit Enquiry

    Share your city, background and site details through the enquiry form.

  2. Business Discussion

    Talk through the model, investment and support with the team.

  3. Sign LOI

    Confirm your intent to proceed with a Letter of Intent.

  4. Location Evaluation & Franchise Agreement

    The proposed site is assessed and the franchise agreement is signed.

  5. Store Setup & Training

    Fit-out, equipment and staff training get underway.

  6. Launch Your MilkyWay

    Open your doors and start serving your neighbourhood.

Happy
franchise.

Real moments from MilkyWay counters, straight from our Instagram.

For three decades, families, students and friends have come back for the same sundae and the same thick shake. That loyalty is what you build on when you open a MilkyWay in your city.

  • Coming back since 1994
  • Loved by families & kids
  • Legendary Ice Creams award, National Restaurant Association of India (NRAI), 2024
1 / 2Start your franchise
Watch on Instagram

Legendary Ice Creams.

The National Restaurant Association of India (NRAI) felicitated MilkyWay as a “Legendary Ice Creams” brand at the Indian Restaurant Summit, 26 September 2024, at the Leela Palace, Chennai. More than 1,200 restaurateurs from across India attended. Varun Goyal accepted the award for the MilkyWay team.

  • Legendary Ice CreamsNRAI, Indian Restaurant Summit 2024
  • Best Retailer of the YearIndia Retail Excellence Award, Restaurant & QSR
  • Iconic Ice CreamsTimes Hospitality Icons Award
MilkyWay wins Best Retailer of the Year (Restaurant & QSR) at the India Retail Excellence Award 2024, Chennai
MilkyWay receives the Times Hospitality Icons 2024 award for Iconic Ice Creams
MilkyWay's 2024 awards: the India Retail Excellence certificate, the Times Hospitality Icons stage and plaque, and the NRAI Legend trophy

Your city. Your MilkyWay.

Mall, high street or neighbourhood. Tell us where you have in mind and we'll take it from there.

Start your franchise WhatsApp us

Let's open yours.

Tell us where you'd like to open. Planning a party or just saying hello? Pick that instead.

+91 76048 28822Franchise enquiriesMessage on WhatsAppAsk about the process and investment

Thinking of opening a MilkyWay cafe? Talk to us about franchise opportunities, training and operational support.

Bring MilkyWay to your next celebration. Enquire about catering for weddings, office events and get-togethers in Chennai.

Have a menu question, feedback from a visit or something else to share? Get in touch with the MilkyWay team.

Start the conversation.

A few details to get the conversation started.

Enquiry details
Franchise details

Visit a MilkyWay near you.

Find your nearest outlet, with addresses and directions.

Find a store